Market&TechTechnology that changes business

Market & Tech

Retail & E-commerce

How retailers and commerce platforms develop technology, sales and customer relationships.

ConfirmedAsia · India · Grocery retail results and business economics

DMart accelerates sales, not margins: revenue rises 17.8% while profit gains 8.5%

India's Avenue Supermarts ended the second quarter of fiscal 2027 with ₹196.44 billion in consolidated revenue and ₹7.43 billion in net profit. Mature-store growth accelerated and 15 locations opened, but costs and the pricing strategy narrowed profitability.

10 min read
ConfirmedUnited States · Delivery and commerce platforms

Zenkraft turns Storefront Next shipping into an installable app

On October 8, Zenkraft made a Storefront Next app for delivery estimates, tracking and returns available in Salesforce’s registry. The launch reduces bespoke storefront integration, but the vendor disclosed no pricing, deployment count or measured impact.

10 min read
Media reportUnited States and global · Personalization, trust and customer data

Amazon shows shoppers their profile—but correcting an inference does not erase the underlying data

On 9 October, Amazon said the inferences shown in Amazon About You are based only on activity within its services. A customer can exclude an individual detail from personalization, but that does not erase purchases, searches, or other underlying data; Amazon disclosed no sales or retention impact metrics.

11 min read
ConfirmedGlobal · AI shopping and payments

Crossmint puts the card, spending limit and online checkout behind one API for AI buying agents

On October 8, Crossmint opened a self-service developer toolkit that stores a card, authorizes a purchase for a specific amount and merchant, and guides an AI agent through checkout. The company claims merchant reach without dedicated integration, but discloses no pricing, order success rate or independent results.

11 min read
ConfirmedUnited Kingdom and Europe · Retail media in conversational commerce

THG Commerce brings Criteo ads into its AI shopping assistant: CTR is claimed to be five times higher, but the baseline is undisclosed

On 9 October, THG Commerce said Criteo Sponsored Products now appear beside organic recommendations in AI Shopping Assistant. It reports click-through rate more than five times the average and conversion more than twice the average, but discloses no absolute values, period, sample, control or profit.

12 min read
ConfirmedUnited Kingdom · Retail media, personalization and checkout conversion

Asda turns payment into ad inventory — Rokt revenue at George more than doubles, but the base stays undisclosed

On 8 October, Asda and Rokt released results from offers on the payment and order-confirmation pages. Rokt revenue at George more than doubled, while grocery Rokt revenue rose 72% year on year for 22 August–21 September; the companies say conversion did not fall. Absolute revenue, profit, sample size, control design and uncertainty intervals were not disclosed.

11 min read
ConfirmedUnited States · Sound retail and omnichannel sales

Car audio debates the cost of ecommerce: only 9 MESA members sell online, while Crutchfield turns installation expertise into data

A new industry column has revived the debate over online sales versus installation shops. The available evidence points not to rejection of ecommerce but to a high entry cost: nine MESA members sell online, while Crutchfield’s strong digital experience rests on physical vehicle research.

8 min read
ConfirmedEurope · United Kingdom · M&A and retail-chain strategy

Wittington and Fairfax agree to buy Boots for $8.9 billion including debt

The Canadian investors will acquire the UK pharmacy and beauty chain, Boots Opticians and No7 Beauty Company. Fairfax is expected to own 50% of the equity while Wittington retains operating control; closing is expected in the first quarter of 2027.

8 min read
ConfirmedGlobal · AI shopping and authorization

Meta and Sierra propose a pass for AI shoppers — the protocol specification is not yet published

On October 6, Meta and Sierra announced the development of Personal Agent Protocol, intended to let a personal AI agent identify itself to a merchant, receive limited authority and continue a task through a website, API or company agent. Version 0.1 is promised later in October; the reference implementation and payments remain future work.

11 min read
ConfirmedUnited States · Retail media, ROAS and incrementality measurement

Circana puts Best Buy Ads ROAS 79% above other media — the public model is still missing

On 7 October, Circana and Best Buy Ads released new marketing mix model findings: the network was credited with 79% higher ROAS than other media, almost 10% of measured brand equity and sales at competing retailers. The analysis covered two years, four categories and $2.3 billion in media spend, but absolute ROAS, brand composition, model specification and uncertainty intervals were not published.

11 min read
ConfirmedGlobal · Logistics, payments and merchant financing

FedEx and Stripe plan to assess businesses with logistics signals — the first product is due in 2027

On October 6, FedEx Dataworks and Stripe announced a strategic collaboration: shipment, inventory and fulfillment data is set to inform Stripe Capital financing analysis, while FedEx plans to add more than 50 payment methods. The first joint solution is only planned for early 2027; no terms or results are available yet.

10 min read
ConfirmedUnited Kingdom · Retail media, stores and omnichannel campaigns

Cotswold Outdoor links 149 store screens to online media — an earlier HOKA case does not prove network-wide impact

On 6 October, Cotswold Outdoor Group, Broadsign and IUF announced 149 advertising screens across 23 UK stores, connected to online inventory through Zitcha. The cited 13.3% HOKA sales lift comes from an earlier four-week Runners Need campaign; absolute sales, control-group construction, costs and profit were not disclosed.

10 min read
ConfirmedUnited Kingdom · Sound retail and omnichannel sales

Gear4music opens a refurbished York guitar room, moving premium choice from the catalogue into hands-on experience

On 5 October, the UK retailer showed its refurbished York showroom, while its main showroom page described the new guitar room and Custom Shop area as open. The move turns in-person experience into part of the sales proposition, but official pages still disagree about whether the work is fully complete.

7 min read
ConfirmedGlobal · Social commerce and AI shopping

Salesforce will connect Commerce Cloud to TikTok Shop — broad availability is not due until 2027

On October 5, Salesforce and TikTok announced a partnership to synchronise catalogues, inventory and orders, enable in-TikTok checkout and support a conversational shopping assistant. Buy Direct and Shopping Assistant are currently limited to eligibility-based tests; the native TikTok Shop integration is scheduled for January 2027 and the phased UCP rollout for the first quarter.

11 min read
ConfirmedUnited States · Retail media, omnichannel and customer value

Pinterest links omnichannel shopping to 18% higher customer value — its internal analysis does not establish causality

On 5 October, Pinterest published aggregated US results across 45 brands: within six months, 33% of customers moved from one channel to buying both online and in store, and their reported value was 18% higher. The customer sample size, metric formula, control group, costs and profit were not disclosed.

10 min read
Media reportGlobal · AI try-on and product discovery

ChatGPT’s try-on looked convincing on simple clothing but changed a complex product — one test does not prove accuracy

A hands-on test of ChatGPT’s live virtual try-on was published on October 4. Jewellery and an everyday outfit looked plausible, while a vintage dress and costume wings were altered; OpenAI itself warns that the image does not guarantee product accuracy, fit or size. This is a fresh test of the feature, not a new launch or controlled experiment.

10 min read
ConfirmedIreland · Ecommerce campaign, acquisition and conversion

Very.ie returns with a dedicated Irish platform after three years — seven channels must lead to one purchase

On 2 October, the online retailer unveiled We’ve Got the Very Thing, a local campaign built around different family needs. Television, VOD, radio, YouTube, social, digital and owned channels target awareness and consideration, but Very.ie disclosed no budget, conversion, CAC, incremental sales or profit.

9 min read
ConfirmedUnited Kingdom · Omnichannel marketing and effectiveness measurement

Currys wins the IPA Grand Prix for turning stores into a marketing advantage — but the £500m remains a case-study estimate

On 1 October, the IPA honoured AMV BBDO and Spark Foundry’s “The Superpower In-store”. The public case attributes £500m of incremental revenue over two years, a 1.1-point share gain and a 44% rise in long-term ROI to Beyond Techspectations, but the full method is paywalled and not publicly disclosed.

9 min read
ConfirmedUnited States · Warehouse automation

Barrett will connect warehouses through UNIT AI — deployment will not begin until 2027

On October 1, Barrett Distribution Centers expanded its UNIT AI partnership and announced a plan to connect inventory, fulfillment and returns across its warehouses. The agreement is confirmed, but the network is not deployed: first-wave sites, schedule and measurable outcomes remain undisclosed.

10 min read
ConfirmedUnited Kingdom · Loyalty, omnichannel marketing and retention

Asda turns the monthly budget into a rewards ladder — Rewards Plus will test spending thresholds in Scotland

On 1 October, the retailer launched a Scottish pilot with four spending tiers from £25 to £300, linking stores, Asda.com, Asda Express and George. The design promises up to £16 in Cashpot value plus a fuel voucher, but the company has disclosed no conversion, incremental sales, retention or profit data.

9 min read
ConfirmedNorth America and China · Sports retail · Results and restructuring

Nike loses digital sales and launches a $2.5 billion cost programme

Quarterly revenue fell to $11.2 billion, Nike Direct declined 8% and Nike Brand Digital fell 13%. Pace is expected to deliver about $2.5 billion of cumulative savings through fiscal 2031, but requires roughly $1 billion of charges and will reduce roles.

8 min read
ConfirmedAsia · Food-service retail · Transactions and portfolio restructuring

DFI trades its Maxim’s stake for 1,100 Starbucks coffeehouses and $340 million

The conditional reorganisation would give DFI full control of the Starbucks licensed business in seven Asian markets. In return, Maxim’s will buy back DFI’s group stake and pay about $340 million; closing is expected by the end of March 2027.

8 min read
ConfirmedEurope · Discount retail · Sales, outlook and capital returns

Pepco accelerates like-for-like sales — but clearance drove part of the gain

Fourth-quarter like-for-like revenue excluding FMCG rose 9.5%. The company says clearing older collections contributed three to five percentage points and temporarily reduced gross margin by about 200 basis points.

7 min read
ConfirmedUnited States · Product data and AI

Feedonomics launches AI catalogue enrichment; BigCommerce version remains in early access

On 29 September, the parent group of the two platforms introduced a pair of tools for generating product copy. Feedonomics Enrichment is available now, while BigCommerce Catalog Enrichment is officially labelled Early Access; both require human review and are not meant to invent missing attributes.

10 min read
ConfirmedGlobal · E-commerce · Financial results

Shein held sales steady — and lost two-thirds of adjusted profit

Second-quarter revenue edged up 0.9% to $11.08 billion, while adjusted net income fell 66.6%. Growth outside the United States and Europe offset weakness in the two largest regions, but not the surge in fulfilment costs.

7 min read
Media reportIreland · Omnichannel and relationship marketing

Lidl puts mobile service inside loyalty: Lidl Connect launches in Ireland

Lidl Ireland announced on 28 September that mobile service would be sold through Lidl Plus: eSIM can be activated digitally and physical SIMs bought in stores. The move extends the customer relationship beyond the grocery basket, but no effectiveness data have been disclosed.

8 min read
Editorial analysisHong Kong and Southeast Asia · Analysis of a cross-border e-commerce campaign

The festival is over; measurement begins: HKTDC tests a route into ASEAN

The first Hong Kong Shopping Festival for Singapore and Malaysia was scheduled to end on September 27. The campaign connected marketplaces with livestreams, but the official material reviewed contains no final sales, conversion, acquisition-cost or advertising-return figures.

8 min read
ConfirmedUnited States · Multichannel commerce and seller tools

Amazon puts Seller Central above four storefronts—but unified profit data is still to come

On September 24, 2026, Amazon began gradually giving US-store sellers a single place in Seller Central to manage eBay, Shopify, TikTok, and Walmart channels. Connections, listing imports, and order views come first; content synchronization and unified profit analytics are still rolling out.

8 min read
Editorial analysisUK · Analysis of retail media and omnichannel attribution

Analysis: John Lewis builds an advertising bridge between website and store

A new industry profile dated September 26 shows how John Lewis Partnership connects onsite advertising, external media and loyalty data across two retail brands. Closed-loop attribution can observe a purchase, but it does not yet prove incremental sales.

8 min read
ConfirmedLatin America · Payment infrastructure

EBANX discloses Apple Pay metrics as it brings payment decryption in-house

In a September 24, 2026, announcement, EBANX described an architecture being rolled out since September for Latin America and the Caribbean. The company reported a 94.4% approval rate for tokenized-wallet transactions; these are its own figures and do not prove the effect of the architecture change alone.

5 min read
ConfirmedGlobal · Online store reliability

Shopify adds error logs and performance metrics for custom apps

On September 25, 2026, Shopify expanded its developer dashboard with diagnostic tools for apps built for specific stores. The new dashboard helps identify the causes of integration failures; reductions in downtime and cost savings have not yet been publicly measured.

5 min read
Media reportUS · Commerce media, loyalty and omnichannel experience

McDonald’s tests a commerce media network in 450 US restaurants

At its September 23 investor meeting, the chain disclosed an advertising pilot across its app, kiosks, menu boards and restaurants. The goal of turning the operation into a $1 billion business remains a forecast: measurable test results have not been published.

7 min read
ConfirmedUS · AI shopping

Tapestry enables direct purchases of Coach and Kate Spade in Google Search and Gemini

On September 17, Coach and Kate Spade products became available to buy directly in Google Search, including AI Mode, and the Gemini app in the US. Tapestry implemented Universal Commerce Protocol, but has not yet disclosed conversion, integration costs or the new channel’s return rate.

7 min read
ConfirmedUnited States · AI agent payments

Alchemy connects Mastercard to AI agent payments through AgentCard

On 17 September, AgentCard gained support for single-use tokenised Mastercard credentials: developers can set agents' spending limits, merchant categories and permitted purchase locations. The integration is described as available, but its commercial effectiveness and rate of erroneous transactions have not yet been published.

7 min read
ConfirmedUS · Fraud prevention

Riskified to embed returns risk assessment in Zendesk agents

On September 17, the companies presented an integration intended to show customer support teams signs of abuse in returns and order changes. General availability is planned for November 2026, making this a confirmed announcement of a future release rather than an already widespread launch.

7 min read
ConfirmedCanada · AI store automation

Noibu launches six AI agents for human-approved online store changes

On September 17, Noibu announced the availability of agents for conversion, A/B testing, accessibility, bug fixes, performance and advertising. Changes reach the live store only after human approval; the reported results come from the vendor.

7 min read
ConfirmedUS · AI for product content

Raspberry AI connects fashion product development with online storefront preparation

On September 16, the company expanded its platform: AI assistants are intended to support products from demand analysis and design through images, descriptions and e-commerce materials. The launch is confirmed, but savings figures have so far been supplied by the company itself.

7 min read
ConfirmedNetherlands · Warehouse automation

GXO and Exotec deploy 127 warehouse robots to handle Guess orders

At GXO’s Venlo site, the Skypod system handles 40,000 to 70,000 items a day and up to 2,200 order lines an hour at peak times. The figures were published by the project participants; there is no independent performance audit.

7 min read
Media reportIndia · Payments and acceptance economics

NPCI to introduce a fee for large merchant payments through UPI

From October 15, some payments to businesses above 2,000 rupees will carry a 0.4% fee. Exemptions remain for small merchants and transfers between individuals; shoppers must not be charged the fee directly.

7 min read
Media reportUnited States and Canada · Omnichannel branding and relationship marketing

Carter’s refreshes its brand, linking the campaign to digital channels and stores

The Watch Them Glow campaign launched on 15 September across connected TV, digital and social channels. The new brand identity is also set to appear in stores, products and packaging, but the launch's impact has not yet been measured.

6 min read
Media reportUS · Digital marketing, delivery and multichannel campaigns

Jersey Mike’s directs more than a fifth of its marketing budget to digital channels

On September 15, the chain unveiled a multichannel campaign for the NFL season. Digital spending rose from less than 1% to more than 20% of the marketing budget in the first half, but the company has not disclosed those outlays’ causal contribution to sales.

6 min read
Media reportUnited States · Omnichannel management, personalization and retail media

Lowe’s brings digital commerce, loyalty and retail media under the CMO

In an interview published on September 15, the company explained the expansion of its chief marketing officer’s remit: the website and third-party marketplace are now managed alongside personalization, loyalty and retail media.

6 min read
ConfirmedMiddle East · Retail financing and payments

Tabby raises $233 million at a $6.5 billion valuation

Blue Pool Capital led the equity round. The funds are intended to expand lending and money services in Saudi Arabia and the UAE, but completion of the deal depends on regulatory approvals.

7 min read
Media reportUnited Kingdom · Online grocery delivery

Ocado Retail reports more than 600,000 online orders in a week

The milestone became public on 14 September through a company post and a trade publication's report. It indicates the delivery service's workload but does not reveal profitability, order-processing costs or an independent assessment of quality.

6 min read
Media reportUS · Social listening, omnichannel campaigns and customer relationships

IHOP brings back a dish in response to social media requests and launches a multichannel campaign

The campaign was reported on September 14: the restaurant chain linked accumulated customer requests to the return of stuffed French toast, with advertising on television, its own digital platforms and through content creators. The launch’s impact has not yet been disclosed.

6 min read
ConfirmedUnited States · Omnichannel experience, personalization and retail media

Target unites marketing and customer experience under one senior executive

The appointment was announced on September 14: customer engagement across all channels, personalization and the Roundel retail media network come under a single remit. There are no measurable results from the new management model yet.

6 min read
Media reportUK · Affiliate marketing and loyalty

Richer Sounds combines VIP pricing with an exclusive What Hi-Fi? code

On September 14, the specialist publication published an exclusive code for £500 off Richer Sounds’ VIP price. The mechanism combines affiliate traffic, enrollment in the retailer’s program and a checkout discount, but its effect on sales and retention has not been disclosed.

5 min read
Media reportSerbia · International expansion

Fix Price expands its Serbian network to ten stores

The September 11 announcement confirms expansion following the August market entry. Sales through local marketplaces are still described as a plan.

4 min read
ConfirmedIndia · Service discovery and open commerce networks

Visa and ONDC to explore joint tourism discovery in India

The intention was announced on September 11: the parties are considering linking an open commerce network with tools for discovering offers. No joint service launch has yet been announced.

5 min read
ConfirmedSound

Sweetwater brings payment management together with Gr4vy

Context from August 26: the online music retailer introduced a single payment integration. Expansion to other commerce platforms is the next step; performance results have yet to be published.

3 min read
ConfirmedGlobal · Communication and retention

Shopify adds WhatsApp marketing consent at checkout

Stores can collect consent for follow-up messages during checkout. Data on the feature's effect on repeat purchases have not yet been published.

4 min read
Media reportIndia · Payments

Phi Commerce introduces a credit line within UPI

In a September 11 announcement, the Indian company linked a credit limit to a payment identifier and introduced the PhiAMS banking platform.

4 min read