Market & Tech
Campaigns, omnichannel commerce, loyalty, retention and relationship marketing. Results, figures and measurement limitations.
On 9 October, Amazon said the inferences shown in Amazon About You are based only on activity within its services. A customer can exclude an individual detail from personalization, but that does not erase purchases, searches, or other underlying data; Amazon disclosed no sales or retention impact metrics.
On 9 October, THG Commerce said Criteo Sponsored Products now appear beside organic recommendations in AI Shopping Assistant. It reports click-through rate more than five times the average and conversion more than twice the average, but discloses no absolute values, period, sample, control or profit.
On 8 October, Asda and Rokt released results from offers on the payment and order-confirmation pages. Rokt revenue at George more than doubled, while grocery Rokt revenue rose 72% year on year for 22 August–21 September; the companies say conversion did not fall. Absolute revenue, profit, sample size, control design and uncertainty intervals were not disclosed.
On 7 October, Circana and Best Buy Ads released new marketing mix model findings: the network was credited with 79% higher ROAS than other media, almost 10% of measured brand equity and sales at competing retailers. The analysis covered two years, four categories and $2.3 billion in media spend, but absolute ROAS, brand composition, model specification and uncertainty intervals were not published.
On 6 October, Cotswold Outdoor Group, Broadsign and IUF announced 149 advertising screens across 23 UK stores, connected to online inventory through Zitcha. The cited 13.3% HOKA sales lift comes from an earlier four-week Runners Need campaign; absolute sales, control-group construction, costs and profit were not disclosed.
On 5 October, Pinterest published aggregated US results across 45 brands: within six months, 33% of customers moved from one channel to buying both online and in store, and their reported value was 18% higher. The customer sample size, metric formula, control group, costs and profit were not disclosed.
On 2 October, the online retailer unveiled We’ve Got the Very Thing, a local campaign built around different family needs. Television, VOD, radio, YouTube, social, digital and owned channels target awareness and consideration, but Very.ie disclosed no budget, conversion, CAC, incremental sales or profit.
On 1 October, the IPA honoured AMV BBDO and Spark Foundry’s “The Superpower In-store”. The public case attributes £500m of incremental revenue over two years, a 1.1-point share gain and a 44% rise in long-term ROI to Beyond Techspectations, but the full method is paywalled and not publicly disclosed.
On 1 October, the retailer launched a Scottish pilot with four spending tiers from £25 to £300, linking stores, Asda.com, Asda Express and George. The design promises up to £16 in Cashpot value plus a fuel voucher, but the company has disclosed no conversion, incremental sales, retention or profit data.
On 30 September, the retailer launched Anytime Media @ 7‑Eleven, combining more than 760 stores, My 7‑Eleven and digital channels. Its 4.6 million weekly transactions establish scale, not incremental sales, advertising profitability or customer trust.
On 30 September, Kroger launched a credit card that links website, app, store and fuel purchases with spending outside its network. The headline value reaches 5% in points, but activation, redemption, retention and incremental profit remain undisclosed.
On 28 September, Best Buy unveiled Best Buy CTV, multi-touch attribution and expanded incrementality testing. The system spans streaming, creator content, digital commerce and stores, but Circana’s published figures cannot yet be verified as causal impact.
Lidl Ireland announced on 28 September that mobile service would be sold through Lidl Plus: eSIM can be activated digitally and physical SIMs bought in stores. The move extends the customer relationship beyond the grocery basket, but no effectiveness data have been disclosed.
The first Hong Kong Shopping Festival for Singapore and Malaysia was scheduled to end on September 27. The campaign connected marketplaces with livestreams, but the official material reviewed contains no final sales, conversion, acquisition-cost or advertising-return figures.
A new industry profile dated September 26 shows how John Lewis Partnership connects onsite advertising, external media and loyalty data across two retail brands. Closed-loop attribution can observe a purchase, but it does not yet prove incremental sales.
At its September 23 investor meeting, the chain disclosed an advertising pilot across its app, kiosks, menu boards and restaurants. The goal of turning the operation into a $1 billion business remains a forecast: measurable test results have not been published.
The Watch Them Glow campaign launched on 15 September across connected TV, digital and social channels. The new brand identity is also set to appear in stores, products and packaging, but the launch's impact has not yet been measured.
On September 15, the chain unveiled a multichannel campaign for the NFL season. Digital spending rose from less than 1% to more than 20% of the marketing budget in the first half, but the company has not disclosed those outlays’ causal contribution to sales.
In an interview published on September 15, the company explained the expansion of its chief marketing officer’s remit: the website and third-party marketplace are now managed alongside personalization, loyalty and retail media.
The campaign was reported on September 14: the restaurant chain linked accumulated customer requests to the return of stuffed French toast, with advertising on television, its own digital platforms and through content creators. The launch’s impact has not yet been disclosed.
The appointment was announced on September 14: customer engagement across all channels, personalization and the Roundel retail media network come under a single remit. There are no measurable results from the new management model yet.
Data released on September 11 showed traffic growth of more than 22%. This is an interim measure of attention to the product range, rather than a demonstrated increase in sales or profit.
The America 250 campaign connected in-person events with digital communications. The company disclosed an increase in unit sales; spending and additional profit were not specified.
ROAS Protection terms change on September 17. Compensation is provided as advertising vouchers, and eligibility depends on campaign settings and results.
A study of 5,821 digital cards shows the difference between joining a program and returning to a business. Egypt accounts for most of the sample.
Stores can collect consent for follow-up messages during checkout. Data on the feature's effect on repeat purchases have not yet been published.
Combining brand and platform data changed how advertising audiences were selected. The metric's increase does not yet prove that additional sales were generated.